Expert-curated – Our range of PlayBoxes and playthings has been created in collaboration with experts in early childhood education and child psychology.

Age and stage-based play – We focus on offering the right play, at the right age and stage. This means age-appropriate playthings that bring the right stimulation at the right time. Maximising your little one’s learning opportunities during those all-important early days.

Brain development for 0-2 yearsThis precious little age range is our target market and our core focus. Our PlayBoxes and playtime range cover all the bases, specifically targeting the 0-2-year-old’s five key areas of brain development: fine and gross motor skills, cognitive, speech and language, and social and emotional development. 

Made for bonding - Those first 1,000 days are crucial bonding time for babies and the grown-ups in their lives. Our PlayBoxes are made to make the most of this special stage. They’re fun, interactive, and designed for both baby and parents to love.

Research-backed – We’ve done the research, so you don’t have to. We take the guesswork out of finding the right playthings for the little one in your life’s exact age and stage.

Quality – We believe in quality over quantity, and that less is more. We curate and create playthings that truly last.

Safety - All our playthings are rigorously safety-tested. Our playtime range is made from baby-friendly materials and follows all applicable Australian/NZ safety guidelines (AS/NZS ISO 8124).

A friend to the environment - We care about the world our little customers are growing up in. We make a big effort to choose baby toys that are ethically made and have a low impact on the environment.

We’re in the business of play - We’re young at heart, and we live for play. We’ve fun-tested all of our playthings with 0-2-year-olds, and every one of them got two big thumbs up from the little ones.

We care - You only want the best for your baby, and so do we. We care for our PlayLogy community like family. If you ever need help or have any questions, we’re always here for you.