We provide Playboxes, curated by experts in child brain development, which contain play items specifically selected for your baby’s age and stage. Each item targets one (or more) of the five areas of a baby’s brain development.

Created by parents,
curated by experts.

Brain development toys for 0-2 years.

The right play, at the right age and stage.

In their first 1,000 days your child’s brain is working over-time, growing and developing every day. That’s why choosing the best educational toys for their unique age and stage is so important.


Chosen by experts.

Our range of baby and toddler toys has been curated by experts in early childhood education and child psychology.

The right age and stage.

We’ve taken the guesswork out of finding the best educational toys for your baby’s little life stage.

A safe, fun way to play.

PlayLogy toys are carefully hand-picked with safety, quality, and (most of all!) fun in mind.

0–12 weeks

Dream & Discover PlayBox


16-18 MONTHS

Grow & Go PlayBox


"Using decades of developmental science research, PlayLogy selects toys and activities that are targeted for specific developmental windows across the first two years of life.”

- Dr. Annette Henderson, PhD, Early Learning Expert

Targeting all five areas of baby brain development.

Babies’ brains may be small, but they’re far from simple. Every day, they’re busy building skills in five key areas. PlayLogy is designed to target each and every one of them.

Give the gift of play.

For new parents, finding the right toys for their baby’s developing brain can be a struggle. Take a little stress off their plate, by gifting them and their baby a PlayLogy Gift Card.


Follow us @PlayLogy.co.nz