Created by parents,
curated by experts.

Brain development toys for newborns.

The right play, at the right age and stage.

In their first 1,000 days your child’s brain is working over-time, growing and developing every day. That’s why choosing the best educational toys for their unique age and stage is so important.



Dream & Discover PlayBox


Why PlayLogy?

Carefully designed by experts.

Our range of baby and toddler toys has been curated by experts in early childhood education and child psychology.

High quality and age-appropriate.

We’ve taken the guesswork out of finding the best brain development toys for newborns.

A safe, fun way to play.

Our playthings are made using non-toxic materials, baby-safe materials and comply with NZ toy safety standards.

“Although it may seem like not a lot is happening with a newborn, rapid changes are going on behind the scenes.”

Wendy Perera - Child Development Expert

Hear from other happy customers.

“I was super excited to receive my first package (play gym, pendants and black and white book). My little one is 6 weeks old and enjoys the stimulation, so thank you once again for creating some really beautiful activities and toys.”


My go-to baby shower gift. Everyone raves about the playbox and my friend's babies are mesmerised by these gorgeous toys. Thank you again!


Our PlayBoxes target all five areas of baby brain development.

Babies’ brains may be small, but they’re far from simple. Every day, they’re busy building skills in five key areas. Our Dream & Discover PlayBox is designed to target each and every one of them.

Give the gift of play.

For new parents, finding the right toys for their baby’s developing brain can be a struggle. Take a little stress off their plate, by gifting them and their baby a PlayLogy Gift Card.


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